Up & Riding is the only surf/skate brand exclusively for kids. Founded in Hawaii, we grew up surfing and skating all day, wearing the unique brands that expressed what we were about. We have multiple stores in Hawaii that carry those brands and cultivate our lifestyle for the little ones to thrive in. This site is a source of inspiration for what we are about and an outlet for our own brand, Up & Riding.

The term Up & Riding is used to describe a surfer or skater that’s up on their board and riding. It’s also our way of encouraging young groms to get up and riding in this lifestyle.

Shop our quality goods, released in limited quantities with a focus on surf and skate groms.

Aloha, Up & Riding

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4211 Waialae Ave #6050
Honolulu, HI 96816

PHONE: 808-447-9987


Sun 10am - 6pm 
Mon-Sat 10am - 9pm


98-1025 Moanalua Road #860
Aiea, Hawaii 96701

PHONE:  808-488-7433 


Sun 10am - 6pm 
Mon-Sat 10am - 9pm