Up & Riding was started in Hawaii, the surf capital of the world, by people not unlike many of our customers. We grew up in Hawaii, surfing, skating and wearing clothes from companies like Quiksilver and Billabong. Now that we are “all grown up” with small kids of our own, we enjoy seeing them styled out in the same type of clothing that we continue to enjoy wearing and the lifestyle that it conveys.

Up & Riding began in an effort to meet the demand of shoppers looking for a place to buy the latest kids clothes from the major action sports brands. Quiksilver, being the market leader that it is, began making kids versions of it’s clothing in the late 1990’s and found so much success that it was able to open a couple of “Quiksilver Youth” stores a few years later. Other major brands, including Billabong, Volcom, O’Neill, Hurley, Ripcurl and others, soon began competing in this growing market. The problem is that the traditional retail outlets for this product are not adequate.

Our goal is to offer the most variety and best customer service for those customers looking for action sports clothing and accessories in infant to 16 year old sizes. While we may not carry every style and color made by a certain manufacturer, we will offer much more than you will find anywhere else. We highly value your feedback to help us serve you better and ask that you contact us with any suggestions as to how we can improve our service and selection.

Why do we call our store Up & Riding? If you have ever watched a surfing competition chances are that the announcer would say that a competitor was “up & riding” when they got to their feet at the start of their wave. In many ways life is like riding a wave and the young people who use our products are at the start their “wave” and are now “up & riding.” At the same time we celebrate and support riding beyond surfing, including, skate, snow, wake, motocross, among others and encourage everyone to get up and ride.